Combining award-winning excellence in writing, editing and content management with a deep understanding of brand and community building, emerging trends and relevant platforms, I am uniquely positioned to benefit companies pursuing sustained growth in brand storytelling, publishing and content development. My projects include work on behalf of prominent national and international media outlets, brands and marketing agencies including the New York Times, Sony USA, Toyota USA, Golin, Fleishman-Hillard, Omnicom, Travel Channel, Los Angeles Auto Show, Tommy Bahama, Visit California, Tahiti Tourisme, Kimpton Hotels and others. My advanced skill-set includes:
• Research, write and edit ad copy, feature articles, web content, direct marketing call-to-action content, scripts, speeches, media kits and other collateral;
• Develop and manage online presence and branding, including overall strategy and content management;
• Manage workflows, project calendars, contractors and budgets;
• Possess significant database of global contacts: news sources, press officers, company executives, experts, influencers and industry insiders;
• Ideate and manage campaigns that integrate lifestyle and cultural touchpoints, news cycles, social media and creative assets to meet brand/client goals.
• Proficient with content management and creator platforms including Lightroom, SquareSpace, MailChimp, Instagram, Club House, Adobe suite, etc.