We apply behavioral psychology to free people from credit card debt. 53 million U.S. households (41%!) have interest-bearing credit card debt and collectively owe more than $494B. This problem is so widespread in the U.S. that we ALL have relatives and/or friends who are in this situation, whether we realize it or not. What makes our service distinct is that we harness the psychology of how people make financial decisions, also known as behavioral economics.