The experience that a customer has with your business influences what they say about you, how much they spend with you, whether they will put you on the shopping list the next time they are in the market for the product or service that you offer. In fact, your customers are what makes, or breaks, your business.
Effect marketing can help your business grow, by helping to find the right leads, turning them into customers and shaping positive customer experiences, and increasing their lifetime value (how much they spend x time they remain a customer).