Consumers more than ever are now helping drive strategy, innovation, and product development within the most successful CPG companies. But not all consumers are created equal! Marketers and innovators must connect and listen to a new special breed of consumers. The new influencers, the early adopters, and those that shape tastes, purchasing behaviors and adoption.
We help CPG brands reach, engage and understand the ever-changing world of consumers throughout the product lifecycle by connecting CPGs with the most influential, leading-edge and insightful consumers in the world. We are on a mission to disrupt the antiquated CPG processes that interact with consumers, e.g. in-home user testing, sampling and other marketing initiatives because we can do it more cost-effectively at a fraction of the time.
Why can we do it better and faster? Because EdgiLife's community comes from a proprietary base of insightful early adopters and tastemakers that have subscribed to one of the largest snack services in the world… Love With Food. They are millennial women and moms who are eager to discover products, experience them and provide insight unlike any other group available to CPG companies.