Easyence By Mediarithmics

Easyence is the retail marketing platform that puts consumer data at the very heart of your marketing actions and unifies your CDP, Attribution, E-Merchandising and Retail Media needs. The platform activates all your omnichannel data and its AI-augmented capabilities guide you to intuitively anticipate your consumers’ needs. Easyence Platform enables you to personalize omnichannel journeys at scale, align product ranking with your business strategy and optimize the performance of your marketing and media mix. With Easyence, you can easily level-up your acquisition performance, customer value and retail media revenue. With autonomy and a smile, for more effective and responsible marketing. Easyence was acquired by mediarithmics, the next-gen data platform, in October 2023.