East2West/西行记 is an international company that aims to create lasting business relationships between East and West by organizing events and trips, as well as by consulting on business and international trade strategies. We are based in Barcelona and have representative offices in Shanghai and in Madrid.
The services we offer are organizing luxury and business trips in Europe for Chinese investors; health trips to Spain for high-net-worth Chinese; developing European luxury brands in China through our strategic consultancy; representing prestigious Chinese business schools in Europe; representing Spanish artists or sports players and teams in China; and, finally, helping Chinese companies and individuals to find investment opportunities in Europe.
Our mission is to be a reliable platform that promotes tourism, trade and investment between East and West. We work without respite to help Chinese investors to find the best business opportunities in Europe.
Our corporate values are: the excellence of our services; transparency and constant communication regarding to our client; professionalism; and, finally, commitment, from beginning to end, to all the projects we undertake. We only accept those projects in which we are able to give a 100 % satisfaction to our customers.
Our objectives are: helping Chinese investors to explore Europe and find interesting investment opportunities; offering unique and personalized touristic services to our customer, besides promoting Spain as an upscale destination; and providing advice and mediating on behalf of our customers to make their project end successfully.
We are a multicultural and hard-working team. We do not just come from different sociolinguistic environments; we also have very varied academic backgrounds. This enables us to have a wide, professional and objective view on both of the markets we handle and on our customers’ needs.