East African Lion Brands Manufacturing S.C

With a view to attract tangible investment by way of joint venture or private equity participation in a central place, EAG in 1997, developed an industrial park in a 70 acres of land area, about 40 Kms west of Addis Abeba. Within the year 1997, it was equipped with adequate infrastructure road, power, communication links, central warehouse weigh-bridge and water. The industrial park incorporated some of the major industries owned by the group such as the biscuit lines, supplementary food line, soap and detergent lines, printing and packaging lines, and the tea blending and packing facility. The park also has 8000 m2 central warehouse, which is used to stock finished goods and raw materials of the various industries PLC. In 2011, EAG formed a joint venture partnership with tiger brands, a leading South African FMCG’s company, in order to upgrade its capacity and remain competitive in the long run by being able to the upgrade the necessary capacity, do major expansions works, and also taking into consideration the significant knowledge and technology transfer it will gain from the partnership to help develop new products, which will significantly contribute to the value addition to its current product lines. This newly formed joint venture entity was established as East African Tiger Brands Industries. Currently East African Tiger Brands Industries PLC continues to engage in the manufacturing of the same line of fast moving consumer goods with an increased capacity and better efficiency. Composed of structured and professional management, EATBI currently employs over 1500 employees greatly contributing to the countries unemployment problem. OUR VISION - To Be Ethiopia’s Most Admired Branded Consumer Packaged Goods Company OUR VALUES- Our Consumers are our business, act with integrity in everything we do, have a passion for excellence, Value our people and treat them with dignity, continue to reinvest in our society MISSION - Adding Value to life