EDPA Limited started life 2006. It acquired Babysecurity.co.uk in January 2007 and started a mission to provide parents with the very best product to keep their baby safe at home and out and about. In keeping with that mission in 2008 EDPA acquired BabyMonitorsDirect which was then and still is the UK's largest online specialist site for quality baby monitors. Managing Director, Gerad Barclay then set about building an online company where service and quality, not cheapest prices, would be the driving force for all staff. Company buyers searched worldwide for products that were not necessarily main stream but would appeal to customers from all social and geographical groups.
It worked and after some consolidation the company broadened its product range in 2011 with the acquisition of InternetMemoryMattress to cater for parent's needs and the NurseryFurnitureStore. There was further expansion in 2012 with the acquisition of Oliver's Babycare one of the UK's oldest and respected baby company.