Just take a moment to think how many plastic bottles of washing liquid are sitting adjacent to people's sinks around the world. Hundreds of millions! Clean dishes - yes, but clean oceans - not so much! The more we thought about it, the more we were concerned at the prevalence of these innocuous pieces of plastic in all of our kitchens!
Washing up liquid bottles made of some plastic materials are often not recyclable. As such, discarded washing up liquid bottles are disposed of in landfill sites or, when broken down and passed through waterways to oceans, contribute to the micro-plastics that are damaging to sea life.
So we created a liquid-free dish washing product that can be packaged in more sustainable materials, like paper, or sold loose. The powered nature of the product eliminates the necessary use of plastic containers to package, transport and store the product and therefore avoids the associated environmental damage potential of plastic containers.