Direct Insurance Financial Investments (Difi)

Direct Insurance Financial Investments Ltd (DIFI) is one of Israel's largest financial groups holding iconic companies and brands such as IDI (Direct Insurance), Direct Finance, Adgar, The Brain Embassy and more. The company operates in four main vertices: 1. Insurance: through its subsidiary IDI. 2. Consumer Credit: Through its subsidiary Direct Finance. 3. Real Estate: Through its subsidiary Adgar and the co-working brand Brain Embassy. 4. Digital Wallets: through its investments in companies like Neema, SensePass and others.