Direct Impact

At Direct Impact Group, we develop B2C Direct Response advertising programs using TV, radio, print, and online to generate cost-effective voice leads, web inquiries, online submissions and text messaging—qualified leads that our clients convert into sales. We specialize in considered purchases with a complex selling message and work for clients in the following business categories: legal, financial, home improvement, new technology, elective medical and education). Most of our clients need to schedule an appointment, consultation or online registration to facilitate their sale. We’re not your typical ad agency; we’re not even your typical Direct Response marketing firm. Our methodology marries the fundamental direct response principles with emotionally-driven creative and highly-responsive media. Our local, regional and national expertise in remnant (surplus) media buying allows us to buy advertising placements across all media at a fraction of the standard rates.As a result, our clients consistently achieve their aggressive cost per lead goals.