Deviate Labs

Deviate Labs is a growth marketing / growth hacking consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Clients include venture-backed startups like Dollar Shave Club, a half dozen companies featured on ABC’s reality TV show Shark Tank, a multi-billion dollar Korean conglomerate, a world-renowned tattoo artist, a Grammy nominated musician, the creators of Wordpress, among a wide variety of others. Deviate Labs is known for creatively cross-pollinating marketing tactics across industries and swiping emerging growth tactics from small startups and deploying them across large enterprises. Undergirding Deviate Labs' tactical execution is a widely-adopted growth hacking framework, the ASP™ Sales Flywheel, that was first introduced in the book, “Growth Hacking: Silicon Valley’s Best Kept Secret”, which was co-authored by Deviate Labs’ co-founders Raymond Fong and Chad Riddersen and published in 2017. Deviate Labs known for go-to-market expertise, both advisory and execution, and a holistic, entrepreneurial approach to growth. For example, our work in the music industry led to the creation of ImmersiveAudioAlbum.com which has grown into the largest collection of downloadable immersive and surround sound music on the internet. Additionally, our work with marketing analytics led to the creation of a B2B SaaS product, deviatetracking.com, that helps other marketing agencies track Facebook Ad conversions on iOS after Apple declared war on the tracking practices of their Big Tech peers. Lastly, Deviate Labs has an investment arm, Deviate Ventures, which makes early-stage investments in companies ranging from 3D printed bicycle helmets (KAV) to blockchain-based frequent flyer programs (Flycoin) to recycled paint manufacturing (UpPaint.com) to road recycling machinery (Carbon Crusher), among many others.