Designer Psychology

I absolutely believe that we need to make life changing decisions to start creating a better place to live, work and play and that the role of design is immensely important to this. Understanding people and how they behave is fundamental for any business and designer and realising that we are not always rational creatures and often make large decisions in a very irrational way helps to create more effective communication that changes behaviour for the better. !design thinkers! is an online space to share and talk about these techniques and campaigns.