Welcome to the Department of Marketing at Comilla University, Bangladesh. The Department of Marketing started its Journey on May 28, 2007, with 50 students and 02 faculty members under the faculty of Business Studies. Presently, about 300 students study in the department in different batches, and 15 faculty members are working. The Department offers a four-year BBA Program, one year MBA Program and two years MBA (Evening) Programs.
Vision
Creating global intelligence with a pragmatic business atmosphere through multidisciplinary knowledge, dynamic innovation, and integrated technology.
Mission
Ensuring best academic excellence with student-centred interactive learning environment through conceptual and applied skills needed for top-ranking marketing careers around the national and international arena.
Program Objectives and Learning Outcomes
BBA Program
The Four-year BBA program offers a foundation for future professional and personal development to craft real-life marketing problems. Learning outcomes are to:
Make competentcritically and creatively in applying marketing concepts, theory, and techniques.
Demonstrate super leadership in communicating corporate case and business presentation integrating latest technologies.
Develop interpersonal, intellectual, and analytical skills that are prerequisites of a successful career.
MBA Program
The One-year MBA program promises to develop students’ ability in using analytical and reflective thinking to identify and analyze problems, develop viable alternatives, and provide effective solutions. Students will be also able to learn marketing science in making strategic marketing decisions in national and international business settings.
Apply advanced qualitative and quantitative techniques in solving business problems.
Develop situational leadership in analyzing ethical conflicts and social responsibilities.