Decisionarts,

DecisionArts is a Decision Science company focused on improving the quality and outcomes of end-user decisions across a variety of industry categories. Specifically, DecisionArts focuses on improving the quality, outcome of choices consumers make when engaging with the DecisionArts enabled brand. The DecisionArts’ graph-based artificial intelligence model, called Felix, removes unnecessary friction and noise from merchandising, promotion, service delivery and engagement experiences for brands and where applicable, the retailers which may be involved in delivering an experience. The science is clear. The decisions that humans make are never linear. It is multidimensional and directional, is full of biases and shortcuts and it is rarely fully rational. The process, when visualized, looks nothing like the well recognized ‘decision tree’. Using linear tools and statistical or ‘finite state’ models (LLM) to augment decision making yields rapidly diminishing returns-as many have experienced using recommendation engines or current AI enabled services. Relying on n-dimensional graph structures which emulate the human mind’s process of information organization and dissemination, DecisionArts enables brands to engage with a greater degree of hyper-personalization, utility and relevance at scale. This helps to ensure the bond between DecisionArts’ brand customers and their customers are maximized across every product offering and experience.Relying on n-dimensional graph structures which emulate the human mind’s process of information organization and dissemination, DecisionArts enables brands to engage with a greater degree of hyper-personalization, utility and relevance at scale. This helps to ensure the bond between DecisionArts’ brand customers and their customers are maximized across every product offering and experience.