Deform

Crypto, blockchain, and NFTs are shifting company digital marketing strategies from being purely online to also onchain. Onchain marketing allows for a more effective engagement tracking system, a way to incentive-align early and loyal fans, and accelerated capital formation to fund new initiatives. With megabrands like Nike, Gucci, McDonalds, and Starbucks all venturing into the space, this presents a $200 billion inevitable opportunity that will forever redefine how we connect with brands through the internet. There are serious challenges with the current state of onchain marketing technology. Onchain marketing initiatives require marketers to collect information like product feedback, mailing addresses, preferences, and social media accounts while validating certain token ownership or wallet activity. However, marrying online, onchain, and physical data requires significant engineering and data processing work. To make onchain marketing more accessible, DeForm is building a crypto-native CRM that allows marketers to ask personalized questions based on wallet activity, check for an individual’s onchain presence, give out crypto rewards like NFTs, and even establish lines of direct communication. All without developer intervention, while fighting bots and spam. You can use DeForm to: - build next generation signup forms, allowlists, and customer surveys - collect info, validate socials, wallets, transactions, tokens, and more... in seconds - obtain spam-resistant, bot-resistant, high quality responses only - engage your audience and nurture your community like never before - turn strangers into loyal fans with personalized questions and memorable gifts We’re proud to be already be working alongside industry-leading players like Coinbase, Alchemy, ENS, and Optimism to create seamless crypto-enabled marketing and community experiences. Check out our careers page: https://contributionlabs.notion.site/DeForm-Careers-e031eebdd9cb4e8d9459edfaf81dce1d