DANG is a brand consultancy group specializing in modernizing iconic global brands through the lens of Next-Gen Centricity™.
Founded by Shruti Dang & Karan Dang, internationally acclaimed creative leaders, we specialize in creative transformation, building relevance and modernization by embracing Next-Gen Centricity™ across all brand experiences.
We leverage our deep expertise in creative storytelling, brand innovation and youth culture and experience design to guide brands through cultural shifts. As former head of creative at Disney and brand creative at Walmart, Karan pioneered innovative creative approaches and engaging social storytelling to engage younger audiences while retaining brand essence. Shruti brings unmatched fintech design leadership, consistently pushing boundaries and setting new standards delivering transformative solutions that set new standards for excellence.
At DANG, we’ve assembled top creative, strategy, and culture experts to collaborate closely with C-suite leaders who want to evolve their brands for the next era. Our Next-Gen Centricity™ approach delivers transformative creative solutions rooted in a deep understanding of the brand, today's cultural trends, and the behaviors of tomorrow's consumers. From breakthrough creative solution to innovative pilots, we enable brands to raise the creative bar, retain relevance, and build lasting audience relationships.