Cyance, Part Of Expandi

Cyance, an Expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European geographies, combined with the ability to track and include native language searching to give broader access to European intent buyers. Our ABM platform unifies inbound and outbound demand generation and delivers more sophisticated intent signals management, including alert management and audience activation to help enterprises get a far more accurate view of buyer intent. Our ability to identify and target true intent means sales and marketing efforts can be prioritised more accurately and conversion is higher. Behaviour Based Marketing (BBM) enables B2B marketers to deliver highly-targeted and highly-intuitive marketing by creating good fit audiences that demonstrate the right type of buying behaviour. Cyance provides marketing teams with an ‘always on’ looking glass into the worlds of their customers. The platform tracks the behaviour within the organisations they care about and helps to establish their business needs and interests. Cyance reveals customer pain points, highlights when clients and prospects are in a relevant buying journey, and the stage of the journey too. These actionable insights mean marketers can stay one step ahead of the competition and receive a constant temperature check of sentiment and interest across their customers and future customers. They can also quickly establish the ‘active market’ enabling their organisations to prioritise marketing and sales efforts - and spend their budget where they’re most likely to generate the best return on their investment