Cursive Is Writing Joined Up

Your organisation’s success depends on how well you communicate your brand, vision, intentions, actions and commercial achievements. Effective communication to varied stakeholders, who sometimes have conflicting interests and multiple agendas, is hard. Get it right and you star, get it wrong and you can take a serious blow to your reputation. The margin between success and failure can be as narrow as a misplaced comma. Effective communication to stakeholders is in part the skill of designing strategies that work, and part the art of writing and presenting well. Cursive can help you with both. Dr Elizabeth Gray, Principal of Cursive, has extensive global C-level experience, working with both long-established organisations and start-ups in the legal, technology and financial publishing sectors. She’s led campaigns to enter new and re-position within current markets, and designed and implemented marketing communications strategies for organisations’ most important moves. In good times and during challenges, Liz has defined the strategy, written the communications, and led and coached the teams, including executives, responsible for execution. The combination of her skills has brought visions to reality – brands enhanced and reputations saved. Cursive can write that critical speech, edit that report, frame the messaging around that important announcement, design your campaign and collateral, hold your hand in a crisis, and coach your team to deliver crisper and clearer communications. Cursive will give your communications life and clarity, so stakeholders are informed and engaged. Contact liz@cursive.com.au to discuss your communication strategy, writing and training needs.