CultureSonar is a young media company whose blog has gathered an audience passionate about music, both as listeners and players. It started a little over a year ago, and has been growing quickly. The core audience is 45-64 years old, affluent, educated and mostly male. The 45+ demo is the largest, most affluent group in the nation, accounting for over 50% of domestic consumer spending.
CultureSonar has struck a proverbial chord with this group, creating original content — every day — in print, video, podcast and even film. The blog currently delivers millions of monthly impressions across FB, the website and Twitter, with excellent engagement metrics.
The company successfully completed an Angel funding round in 1Q 2017.