Crest Consulting

The franchise industry offers unique nuances, opportunities, and challenges that create advantages in hiring executive leadership on a part-time, temporary, or project basis. This fractional leadership can benefit start-up, emerging, and seasoned franchise brands grow. Fractional executives can fill a part-time C-suite or management role. They bring their experience and skill to a business and may lend a certain amount of credibility to a franchise company. Why Use A Fractional Leader? There are areas where fractional executives can help build a franchise business. They may be more experienced in the franchise industry than many fulltime employees. They can add a fresh perspective to a business and team and offer leadership, scalability, coaching, and mentoring. Areas of Focus (Services) 1. Franchise Leadership - A wide range of expertise in sales, operations, marketing, support, communication, franchise relations, training, events, franchise development, regulation, financial management, brand standards, accountability, and shareholder communication. 2. Franchise Development - Executive sponsorship and management of recruiting, approving, and on-boarding successful franchise owners. Provide team management, training, team building, accountability, and execution. 3. Strategy - Facilitate results-oriented business planning focused on setting priorities, allocating energy and resources, aligning teams and stakeholders, identifying leading indicators (key success factors), and insuring execution and accountability. 4. Coaching & Mentoring - Individual coaching and mentoring for executives and leadership team members designed to boost confidence, improve work performance, providing a safe place to gain perspective, build personal awareness, and improve specific skills.