A business administrator with a graduate´s degree in Communications from the Higher School of Propaganda and Marketing (the Escola Superior de Propaganda e Marketing [ESPM], in Portuguese) and one in International Relations from the Université Lumière de Lyon, in France, Alexandre began his career at Editora Abril, where he worked for six years in the international licensing area. There he participated in the creation of the first editorial website in the history of the company. Invited by the zip.net portal, he participated in the creation of ZipKids, one of the most important projects for the appreciation in selling the company, one of the greatest deals made in Brazilian Internet. In "Valor Economico", he oversaw the development of the journal´s new portal. He was Commercial Director for three years at THINK4, one of the most important digital agencies in the country and a Managing Partner of WABA for another three years.
Fluent in five languages, Alexandre writes on the subject of international politics and was a columnist for the "Newsweek" magazine (Argentina) and the Argentinian journal "Buenos Aires Economico".