Creative Strategies

Creative Strategies Group (CSG), is a full-service sponsorship and experiential marketing agency. We employ a unique blend of innovation and strategic thinking to help our clients develop and capitalize on effective experiential and event marketing opportunities. We consult with event producers to help identify their property’s sponsorable assets and develop compelling packaging, pricing and sales strategies to attract corporate and media sponsors. For a number of blue chip event clients, CSG also serves as the exclusive sponsor sales representative. Our team assists businesses in developing a strategic and tactical approach to sponsoring events and organizations in order to meet marketing and brand experience objectives. CSG also consults with corporate clients to achieve their marketing and communications goals through a tactical approach to experiential marketing and event sponsorship. These include the creation of property selection metrics, activation planning and implementation and in some cases event team staffing. Additionally, CSG’s event marketing and advertising team creates award winning marketing campaigns for events and other business types which include an array of services such as highly specialized media planning, ad buying, media partnerships, public relations, new media plan and implementation, copy writing and creative development. CSG understands the value and impact of sponsorship from the perspective of both the property seeking sponsors and the businesses who want to maximize the benefits of association with events and organizations to increase awareness, establish desired identities and drive sales. We believe that sponsorship can and should be a win-win relationship.