Cragg Ross Dawson

QUALITATIVE RESEARCH. INTELLIGENT INSPIRATION. Who are CRD? Qual specialists, with an in-house recruitment agency and a long history of public and commercial sector work. What do we do? We answer tricky questions by getting close to the issues: joining a night on the town to understand drinking behaviour; bussing shoppers to different stores to compare layouts; asking kids to show us their tooth-brushing routine; creative workshops with senior executives; we can go on… Who do we do it for? An eclectic mix of clients, from the NHS to L’Oreal, the Guardian to PC World, the Home Office to Portuguese Cork What makes us different? We’re experts in social marketing and behaviour change: we understand the diverse influences that affect decision-making and actions. Why use us? We bring imagination and inspiration to the work we do, but ground everything in context and reality; our analysis is robust and our recommendations usable.