Countertop

Right now, there is ever-growing consumer interest in the health-enhancing role of specific foods, or what experts call "functional foods." While the concept of “functional food” has been around for centuries, consumer interest, is growing very fast. Turmeric is the breakout star of the past few years, but there are many other wonderful cooking ingredients that provide functional health benefits, consumers simply just don't really know about them. Countertop innovates by combining the convenience of popular, and decades-old flavor products with purer, unprocessed ingredient profiles that also have functional power. Using the often overlooked or unknown health benefits of herbs and spices as a basis for its functional nutrition, we're bringing the $3B flavor industry together with health's biggest trend. From cooking oils and bouillons to seasonings and sweeteners, to instant oatmeal with functional flavoring, Countertop is poised to be the first functional food easy cooking brand- think Betty Crocker meets functional health.