Consumer Insight

Here’s the thing: we know that in order for you to get the insight you need into Africa’s consumer markets, you have to partner with a market research agency that has the necessary know-how. But the truth is: it’s not just any market research agency that is properly positioned to get the job done. As you venture into the vastness of Africa’s consumer markets, you will not just need to team up with a partner who knows how things are done in Africa — you will also need to get a partner who knows how to get things done. This is where we come in. Bolstering our operations at Consumer Insight is a fundamental question: what would it mean to have a full-service market research agency run by Africans, in Africa, and operating out of Africa? What’s more, what difference would it make for you to partner with an agency that not only has firm roots in Africa but one that is culturally fluent — one that is well-versed in the continent’s vast heritage? For more than two decades, Consumer Insight has been at the forefront of conducting cutting-edge market research in Africa. We have traversed the African continent in search of consumer insights that are not only accurate and reliable but which are also nuanced in both methodology and delivery. And because we are African, we are alive to the continent’s distinct idiosyncrasies — we understand its odds and quirks. In other words, Africa is our backyard: we know exactly where to look for exactly what we need. To put it simply: We know Africa. And by partnering with us, we guarantee that you, too, can get to know it.