Consulting Wine/The Wine Firm, Intl.

Wine Concepts & Design, International: Founded in August 2002 Winery Design, Technical Winemaking, Business Development, Expert Witness. With over four decades of wine industry experience, Wine Concepts forged a new paradigm for establishing wine brand designs specifically aligned with consumer profile data. In 2010, Wine Concepts established a cooperative agreement with Geostrategies, Inc. of California to refine the consumer data and psychographic profiling necessary to better align both marketing messages, taglines and branding visuals to resonate with specific consumer segment profiles. Originally retained as a consultancy for Oak Ridge Winery in Lodi, Ca., the owner of Wine Concepts, Nicholas Karavidas, was hired into the company to lead the global development of the business and branded wine product portfolio. 11 years as General Manager of Oak Ridge Winery, growing from $400,000 in sales to $25,000,000 in sales, Nicholas set his sights back on the goal of establishing a wine services firm to level the playing field for mid-market wine businesses. In January 2014, Wine Concepts & Design, Intl. began to present the business intelligence tools that were used to build over 10 separate top Neilsen rated U.S. wines as well as the historical expertise on particular flavor profiles produced and blended for each targeted consumer group analyzed. The ongoing work of refining or 'enhancing' consumer profiling data is now linked to specific National mapping for got-to-market strategic brand launches. Today, The Wine Firm includes 4 distinct ‘divisions’ of business with: 1) Consulting Wine - Broad wine trade consulting services 2) Flexcube West - Sustainable wine aging, equipment, and coopered luxury grade stave-wood sales 3) The Narcissist Wine Co. - Small portfolio of California brands 4) Élever - Highly refined finishing wines developed for final blending as luxury wine brands are prepared for bottling. Custom Production, Bulk Sales, Blending Services