Concept Marketing

Now celebrating its 34th anniversary - and continuously guided by Kerry Glasser its founder, New York-based Concept Marketing Group is a full-service licensing company with an expertise targeting licensing, direct-to-retail and other brand extension initiatives. Concept Marketing Group provides its industry knowledge and extensive executive level contacts to a broad-array of fashion and interior designers, nationally aware brands, historic estates/museums, non-profits, celebrities and more. For the manufacturing community, Concept Marketing Group leverages its extended relationships with designers, national & international brands, and owners of other forms of intellectual property, by identifying appropriate collaborative manufacturing opportunities which align by design aesthetic, distribution, market segment, demographics, and other long term marketing and product objectives/criteria. Examples of various clients for whom Concept Marketing Group has provided its licensing and marketing devices include: American Girl (div. of Mattel), American Heart Assoc., American Red Cross, Betsey Johnson, Bill Blass, Bobby Berk, Brooks Brothers, Burberry, Hermitage Museum, Jessica McClintock, Jessica Simpson, Nautica, Oscar de la Renta, Palace of Versailles, Ronald McDonald House, Save the Children, Susan Lucci, Tommy Bahama, Vince Camuto, and others. Areas of Expertise: All phases of brand extension/licensing such as: Concept Development, Licensee & Licensor Recruitment, Contract Negotiation, Relationship Management, Retailer Interface, Press Relations, and Expert Witness Testimony.