Cherry Casino / Automatgruppen

Having been in the casino business for almost 50 years, it’s safe to say that we know what we are doing. And more importantly, our customers, partners and affiliates know that they can trust us. CherryAffiliates, launched in 2010, is a part of Cherry Group that was established in 1963 and has been Scandinavia’s leading gaming operator in Sweden for decades. Starting out with casinos, slot machines and video games in restaurants, Cherry soon branched out into cruise ship casinos in waters all over Europe. In 1996 we entered the online gaming market and in 2000 we established cherrycasino.com as one of the first Internet casinos in the world. Today Cherryföretagen, our public listed holding company, has over 750 employees across Europe.