Chair Of B2B Marketing, Sales & Pricing | Prof. Homburg, University Of Mannheim

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The chair of Business-to-Business Marketing, Sales & Pricing of Professor Homburg focuses on a variety of topics from the area of Marketing, Sales and Pricing. These topics include but are not limited to market-oriented management, pricing, customer relationship management and the optimization of new product development. Professor Homburg is one of the world's most productive management professors and received numerous rewards for his research.
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L5 1 Mannheim, Baden-Württemberg 68161, DE
Keywords
SalesMarketingPricingForschungB2BresearchDataand Statistics
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  • L5 1 Mannheim, Baden-Württemberg 68161, DE

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andywarhol@uni-mannheim.de
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andyw@uni-mannheim.de
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warhol@uni-mannheim.de
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