Category Partners is a group of food and data professionals specializing in collecting, analyzing, and leveraging data in supermarket perishables to help suppliers create value for themselves and their retail partners. We specialize in:
* Custom Research
* Attitudes & Usage
* Shopper Behavior
* Brand/Packaging Testing
* Store Audits
* Retail Analytics
* Category Management
* Pricing and Promotion Strategies
* Data Cleansing
* Custom Dashboards & Reporting
* Operations Analytics
* Shipping
* Demand Forecasting
* Process Efficiency
* Consulting
* Category Management
* Research Planning
* Business/Marketing Strategy
What makes us different?
*We grew up in fresh
The grocery store is a big place and the way the game is played on the perimeter is different than the way it is played in center store. Dealing with fresh data is different than dealing with UPC scan product. If your data partner doesn't know fresh, your data is going to be inaccurate. And if your data is wrong, your decisions will be, too.
* Data nerds? Yup. And proud of it.
But we're also curious, creative people who are driven to find new solutions that make a difference to your business. Our experience spans from sales, marketing, category management, consumer research, and operations.
We're nerds about way more than data.
* We work to make your data actionable.
Sure, we can look at the numbers, perform some analysis, and generate a report. And, in well-understood areas where we are monitoring progress, that can even be the right thing to do.
But data, research, and analysis only matter when they guide you to the decisions that profit your company.
We work with you to understand you business context, your pain points, and the challenges you face.
* We're here for the long haul.
We are fortunate to enjoy long-term relationships with most of our clients. We expect to earn loyalty by delivering value consistently.