Car Design Research

Founded in 2000, Car Design Research is uniquely an agency that works in the space between design, product and brand, undertaking research projects to usefully inform our clients’ creative projects. We are fluent in car design, see things from a customer point-of-view, and embrace the connected, autonomous, shared, electrified future — and we also take our expertise in this most sophisticated and emotive area into non-automotive projects CDR undertakes bespoke design research projects such as: authoring (closely with Design Director clients) compelling and substantiated future design strategies; defining future product concepts for new vehicle(s); establishing ways to elevate 'premium-ness'; forecasting new forms of mobility; presenting design trends to international design groups; researching changing luxury design. We also pride ourselves on delivering robust results that are useful for creative teams directly, and with project stakeholders in other areas of the business.