Canadian Centre For Food Integrity

Our mission is to build public trust in Canada's food system by leading through transparent two-way communications, research and resources. Our vision is to elevate Canada's food system to be the most trusted in the world. WHO WE ARE We’re a not-for-profit charitable organization whose members and partners represent the diversity of today’s food system — from farmers, ranchers, foodies and food companies to universities, non-governmental organizations, restaurants, retailers and food processors. WHAT WE DO We are a service provider to the Canadian food system through research, resources, training and dialogue. In three distinct ways, we empower those in the food system to meaningfully engage with their most important audiences on issues that matter. We empower and support in ways that earn public trust. We provide strategic direction and training to improve alignment between food system practices and consumer expectations. We support a balanced public discussion about food and agriculture, serving also as a resource for media and online influencers. Because we’re not about supporting a certain outcome, we’re able to bring together a diversity of food system leaders and consumers to engage on issues of trust, transparency and sustainability.