California Avocados Direct.Com

Presidents Message Wherever you go, go with all your heart. ~Confucius Launching a new adventure like CaliforniaAvocadosDirect.com has been an exciting experience for me. As I have navigated each aspect of a start-up company, I have met so many people whose faces light up talking about avocados. It is such a joy meeting folks who are as passionate about eating California avocados as I am about growing them. For four generations my family has produced many crops for the general market including avocados. The tradition of pristine quality agriculture and commitment to excellence has been passed down with each generation. This is my quality guarantee: that each and every California avocado has been raised with artisan care and delivered in perfect condition. As a family farm, we live on and care for the land. This allows us to give daily attention to detail and the consistent ability to deliver the rich, creamy flavor of premium California avocados that our consumers have come to expect. People are showing an increased awareness for healthy living lifestyles and where their food comes from. My goal is to provide the solution for healthy eating by enabling a convenient way for families and friends everywhere to enjoy one of the most flavorful and nutrient dense fruits available, California avocados. Enjoy! Sincerely, Ben Holtz President, California Avocados Direct