The Creativity Lab of Colorado (the Lab) is a collection of collaborative capabilities, centered around creativity, innovation, and the entrepreneurial spirit. A public-private nonprofit, formed in the 40 West Arts district and supported by Colorado Creative Industries, Rocky Mountain College of Art + Design and other community partners, the Lab serves students and start-ups, emerging entrepreneurs and existing businesses, creatives and community leaders through three focus areas—each in its own way aimed at empowering the art of entrepreneurship.