Christian Bjerrum.

I help ambitious companies co-create and simplify business strategies and increase their impact through employee involvement and engaging strategy communication. I work with business strategy development and strategy execution for companies like Kellogg (EMEA), VELUX (Europe), Toms, TV 2, , Boxer TV, Bella Center, NCC & Fritz Hansen. I am in awe of how a simple and focused strategy and a great execution of strategy can impact the business results and the mood of the people in a company. This is done in 4 simple steps: Step 1 - Aligning the Leadership Team by agreeing on the key problems and opportunities, identifying a shared ambition and co-creating the subsequent strategy together Step 2 - Empower the Middle Management by asking them to contribute the the strategy development and execution planning Step 3 - Secure Employee Engagement through strategy communication and involvement Step 4 - Make the Strategy Live through engaging and ongoing strategy communication and interaction with employees The result is a strategy, that has a significantly higher impact in the organisation, and a proven effect on growth and business objectives.