Cao Consultancy

What we do: UK Market Entry Category Assessment and Range Reviews Analysis and reporting of EPOS and quantative/Qualitive data Category Visions Shopper Assessments Selling Propositions and Presentations On and Off premise specifics Business Analysis as a Service (BAaaS) Market Entry: Our market entry service establishes the market opportunity and provides recommendations in launching a brand/new product to the UK market. Our approach is a structured and detailed assessment covering: Macro trends Retailer and category positioning Consumer and shopper needs and purchase drivers Competitor set overview In-store considerations The market entry service will give you credibility with retailers that you understand the market and their business as well as gaining strategic advantage to launch your brand with category and consumer insights. Category Assessment and Range Reviews: The category assessment includes a comprehensive overview of your category including: Channel and retailer ranges Category positioning Shopper and consumer needs In-store positioning Competitor set Pricing and promotions Analysis and reporting of EPOS and quantitive/qualitive data Using insights, we will identify growth opportunities for the category with recommendations for brands and retailers. Especially useful for gaining further distribution of your brands, new listings or defending delists. Category Vision: In a collaborative process with you, we will build an insight led category vision for your brand with an understanding of consumer needs, shopper behaviours, macro trends and channel dynamics. Resulting in identifying the key drivers of our brand/products for long term business growth. Selling Propositions and Presentations: Whether you're introducing a new brand/product or defending against a delist. We can provide inspiring selling propositions to support your brand and its relevance, with category-based solutions, consumer and shopper needs and category opportunities.