C Squared Advertising

marketing | for all things building C Squared closed in August of 2017 and was full-service advertising, marketing, and public relations agency devoted exclusively to the kitchen, bath, building, and architecture industries. Founders Brenda Collons and Heather Crunchie brought industry insight and marketing experience to the building products category. And we had fun doing it. The firm brought collective and diverse expertise across building products marketing, advertising, PR, trade shows, and editorial provides a broad menu of strategies from which to create and execute highly customized long-term marketing plans tailored to the unique needs of each client. Among its specialties and experience: • strategic plan development • media planning & negotiation • creative development • brand identity • public relations • social media • market research • trade show marketing • exhibit design & fabrication management • educational marketing (webinars, CEUs, white papers, videos) • lead management systems • custom publishing • distributor/dealer support