Broersma Consulting

Broersma Consulting is a start up, focusing on Consultancy and Interim Management in the domain of Customer Data Management, Analytics, Marketing Automation and CRM Strategy. We operate in all aspects of these subjects, ranging from strategy consulting, vendor selection, setting up marketing architectures and Data Management Platforms, predictive modelling, identifying ways to set up the orchestration in your IT landscape and developing customer journeys. We have expertise in mastering your customer data in order to get insights in both online and offline channels. We work for a number of organisations, ranging from banking to retail, and travel to FMCG. - Customer Data Management ‘Mastering customer data along all channels’ - Analytics ‘Generating customer insights and develop predictive models’ - Marketing automation ‘Personalized communication with your customers’ - CRM Strategy 'Developing the customer-focused organisation'