Brand Image

Brand Image is a training and consultancy firm specializing in the areas of branding, advertising, and consumer insights. Brand Image is being led by Mr Akhtar Mahmud, who is is an IBA graduate from the 1978 batch with a major in Marketing. He brings 30 years of corporate exposure mainly from Multi National Companies-Unilever, DHL, FedEx-in senior marketing positions to corporate leadership. He has attended various seminars and conferences in US,Europe,Middle East and South East Asian countries on Branding, Brand-based communications,Creativity in advertising, influencing consumer behaviour through psychological modules and leadership evaluation and awareness process. Mr Mahmud has been conducting Training and Development programmes for Banks ,MNCs,local conglomerates, CEE-IBA, IBP, PIQC, Pharmaceutical companies, and leading T&D organizations. Market research and consultancy projects for several NGOs, BBC,United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods, Berger Paints, Habib Group of Companies, Nabi Qasim, and Novartis are few of the key programmes undertaken by him. Mr.Mahmud also teaches at IBA since 2001 as a visiting faculty.