Brand Concepts

Brand Concepts Ltd, an esteemed platform specializing in licensed international fashion brands and lifestyle accessories since 2007. With a keen focus on travel gear, handbags, and accessories, we take pride in being a leading company in manufacturing and retailing products for the Indian market. Our portfolio includes licenses for renowned international brands such as Tommy Hilfiger, United Colors of Benetton, and Aeropostale. Additionally, we nurture our own brands, Sugarush and The Vertical. Leveraging a strong foundation in product development and distribution partnerships, we have established our exclusive retail destination, Bagline, in major cities across India. Furthermore, we have our very own direct-to-consumer website, Bagline.com, and a presence on all major e-commerce marketplaces. We are excited to announce our recent addition of the Canteen Store Department, further expanding our retail footprint. Our marketing campaign for Bagline has been acknowledged by RAI, and our HR initiative has been recognised as the most progressive place to work by ETRetail.