Borrell Associates

Borrell Associates tracks local advertising throughout North America and provides detailed reports and forecasts for local media companies via its Compass product, seen at www.adspending.com. Most major local media companies are clients, as well as investment analysts and ad agencies. Borrell helps companies develop a perspective around trends in local advertising. The company's primary strength is fact-based analysis. Borrell surveys nearly 10,000 SMBs annually and produces industry-related advertising reports, offers revenue benchmarking for local media entities, and is highly regarded for presentations at company meetings, trade association conferences and webinars. Borrell works with more than 1,000 media properties, Internet "pure-play" companies, investment analysts, ad agencies, and industry vendors. Our work focuses on helping companies understand and capitalize on the evolving media landscape, and to grow revenues exponentially rather than incrementally. Borrell’s employees and analysts have worked in pure-play Internet companies, run retail businesses, managed new media divisions for large companies, and sold local advertising. They possess hands-on experience that provide an understanding of the business that other consultants rarely provide. The company slogan says it all: Tomorrow's Media, Understood Today.