BookIt Ltd was formed in 2004 and provides software as a service for the travel and tourism industry. The company's online booking engine is used today by many of New Zealand's largest tourism organisations including Tourism Holdings Ltd (THL), Yellow Pages, Positively Wellington Tourism and Intercity Group to name a few. Now a well established business, BookIt originates from PwC Hall of Famer Ian Taylor’s “Taylormade” stable of companies that are best known for their award winning 3D graphics for the America’s Cup.
BookIt’s software solutions are all built and maintained in-house and form the subject of a 2005 Microsoft case study. Through their comprehensive product suite, BookIt provides a full centralised clearing house facility for online bookings of any travel and tourism product, from hotels to hot air balloon rides.