Bird Marketing

We are a brand & marketing consultancy that loves impossible situations. Specializing in: brand/business vision, strategic marketing planning and executional leadership of experiential campaigns. Key Accounts Levi’s | Sperry Topsider | Play From Scratch toys | Dig BMX magazine | Diet Coke | Grindz clothing Target | Mazda | mono | CPC Intersect | Real Resources | Scratch DJ Academy Sperry | mono I partnered with mono to build & execute The Odyssey Project, sending 80 influencers on surprise adventures around the world. Led influencer outreach, negotiations and contract development. Managed as many as 40 individual Odysseys at a time. Brand initiative drove positive brand perceptions of Sperry and overall campaign generated 12% increase in sales. Mazda | CPC Interim Agency Director to assess staffing, evaluate the financial model, streamline operations and improve client relations with their newest client, Mazda. Restored & revitalized our relationship with the client, resulting in twice as many event marketing programs, an 80% increase in annual spending, and doubled profitability from 2013 to 2014. Target Led strategic planning, development and execution of the Target Back to College Bussing event. Directed event strategy, store & school communication, staffing & logistics, ultimately engaging with more than 40,000 students. 28% average increase over LY sales during BTC events, with our top sales hitting 60% over LY, with every store exceeding plan. Levi’s Partnered with Levi's leadership to pioneer Levi’s entry into action sports. Led a cross-functional team to develop an integrated campaign featuring a sponsored athletes, a channel-specific microsite, robust social media presence, experiential & influencer strategies, & an industry-leading film series. Real Resources Drove organizational/brand mission assessment and restructuring that culminated in 5 new shared services teams and revamped communications and operational processes.