Bihr Powering Your Passion

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs. The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives. From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.