Better Narrative

We believe that... We are at a crossroads. Businesses have used much of our planet's resources for profit with no regard to the impact on people and on the planet. We cannot indefinitely keep using our planet's finite resources. We need to shift our focus from delivering profit to a small number of shareholders to achieving profit at the same time as fulfilling a social purpose. We must implement better business models. We need to convert some of our societal problems into a commercially valuable solution with a purposeful mindset.