Betina Lou

Betina Lou offers timeless, feminine apparel that is easy-to-wear. The line blends classic and modern design, providing wardrobe stables with delicate, thoughtful details. Neutral colours are combined with subtle patterns to create versatile garments made to last. Our collections continue to draw inspiration from uniforms and men’s wardrobe items while emphasizing feminine cuts and finishes. This has been Montreal designer Marie-Eve Emond’s vision since she launched Betina Lou in 2009. All Betina Lou’s clothing is designed and cut in Montreal, then assembled locally by small teams. Our fabrics — each selected with care by the designer — are manufactured primarily in Europe and Japan. Adjustments are tested on a variety of models to improve the practicality of the design for everyday wear. Betina Lou’s team takes pride in the quality, fit and the finishing details of its garments, inspecting every item to prevent and correct even the slightest defect. This ensures that the products received by our clients are flawless. Betina Lou advocates ethical and eco-responsible behaviour and encourages their customers to do the same by investing in quality and durability over quantity. By using quality materials to create garments that will last, we promote slow wear. Whenever possible, the line uses natural fibres that are renewable and biodegradable, such as wool, cotton, silk and linen.