Benevolent Marketing

Credence-based services are difficult to evaluate. Both before and often after the service has been delivered. This places the customer in a position of vulnerability. For insurance brokers, this makes standing out from the competition challenging. Especially in a commoditized market like insurance. Benevolent Marketing is brand positioning and strategy for insurance brokers. Why benevolent? Because it's one of the three pillars of trust, along with capability and reliability. And in credence-based services, trust is king. We help insurance brokers build a unique brand, so that when an insured is ready to change providers, they're attracted to you.