Beacon Healthcare Communications

At Beacon, they’re all Engagement Architects people with significant industry experience engaging the 3 primary healthcare customers consumers, providers, and payers. Because they also engage with one another, they’re able to provide a more efficient integration of thinking right from the start. One that looks at all the stakeholders, regardless of what you hire them for. Their Engagement Architects assemble to create Dialogues by Design, a review of the category in which your brand lives and the issues it faces when targeting each audience. This can be done together with you and your team during a daylong workshop or internally with their team and then shared with you afterward. This assessment enables them to ensure that the messages delivered to any one specific target aren’t in conflict with the needs and desires of the others.