Be Iq

Founded in 2014 with the express aim of delivering risk and suitability tools better suited to the needs of 21st century financial services. Our Behavioural Risk Score (BRS) was launched in 2017 on the back of groundbreaking and extensive research. Itself conducted by renowned academics in the field of risk and decision making. The multi-award winning BRS, widely praised for its innovative use of gamification and behavioural insights, is also now recognised for its ability to better serve consumers. The BRS is unique in being able to visualise a consumers propensity to diverge from their stable risk appetite. Particularly useful in volatile markets. This capability facilitates targeted contact which in turn can enable better client outcomes. The business is rapidly growing following the productisation of its IP in 2021.